Keepin' It Glassy Brand Project
A new Smoke and Glass Shop had an idea for their name (Keepin' It Glassy), a vision for their store and they left the rest up to us.
Our competitive research showed us one thing major thing, both locally and nationally, Head Shops tend to have a lazy approach to the branding of their business and locations.
Keepin’ It Glassy is situated on a busy road in an affluent neighborhood just outside of Pittsburgh where a lot of high end retailers are located. With a focus on the customers, their vision to make Keepin’ It Glassy an outlier was to replicate the environment and experience from the high-end retailers they are now neighbors with.
Create an identity reminiscent of these high-end retailers while staying true to the fun and whimsical edge of a head shop. Pittsburgh was once known as the Smokey City and our approach was to create a brand with the look and feel of that era blended with the styles and trends of today.
If you enjoyed the project or have any questions, let's talk!