Web Design + Paid Ads
THE STORY
Jim Meyers & Son Plumbing has served the Pittsburgh region for over 50 years and after all of that time, they finally realized it was time to update their digital marketing strategy.
DEVELOPMENT
We built a completely new website using Squarespace and fueled interaction and new business through paid Google Ads.
Challenge
- Original website was stagnant and not mobile friendly
- Growth beyond current customer list and expanded offerings
- Previous failed attempts at paid ad spends
Approach
- Design and built new website on Squarespace
- Create new services pages with update copy to emphasize all available services
- Build new landing page for Google campaign advertising featured services
Outcome
- New customer list grew approximately 25-30% over two years
- Google campaigns drove more than 50%+ of company website engagement
- Enhanced user experience built trust and increased conversions
GOOGLE PROCESS
Creating a well-structured campaign involves linking your ad word campaigns, Analytics, and Tag Manager accounts. Each of these platforms plays a crucial role and must be able to communicate with one another to provide relevant data to deliver the best results for your Google ad campaigns.
Other aspects of setting up a high-performance account include designing custom audiences, managing keywords, implementing bid strategy along with your budget.
GOOGLE ADVERTISING
By targeting keywords, you can reach out directly to customers who are searching for what your business has on offer – meaning when they click through from Google ads, it’s because they want something specific.
While it’s important to have good keywords, ad copy and landing pages – the key is to test, learn and repeat until you get the results you want.
COMPLEX PROBLEMS REQUIRE CREATIVE SOLUTIONS
