Web Design + Marketing
SANDERS INSURANCE
THE STORY
Sanders Insurance has been serving Pittsburgh since 1957 based out of their South Park, PA offices and they were ready to get with the times.
DEVELOPMENT
We helped develop a unique identity to differentiate Sanders Insurance from an over saturated market and developed a long term strategy to help educate their customers and fuel organic growth.
Challenge
- Brand overhaul (New Visual Identity)
- Differentiate in a saturated market
- Maximize budget to advertise more efficiently
- Educate audience
Approach
- Developed a unique identity
- Built a new website on Squarespace
- Opened new channels of communication (LinkedIn, Facebook, and Instagram)
- Monthly posts related to educating people on Insurance
- Social Media Contests
- Referral Program
Outcome
- New customer engagement from new channels like LinkedIn, Facebook and Instagram.
- Customer list and sales continues to grow
- Wider range of clientele wanting to know more about Insurance
- High quality user experience and organic reach
COMPLEX PROBLEMS REQUIRE CREATIVE SOLUTIONS
